<p>You are probably reading this book because you have been assigned to work on an “agile” project to develop a mobile app. This book is not meant to be a technical book on mobile app development, nor is it intended to be a substitute book for software development frameworks such as scrum.</p> <p>The purpose of this book is to provide a management level understanding of what agile project management is all about, and how to apply it, specifically, in mobile app development projects.</p> <p>If you have some background in project management, we tried to bridge the similarities and differences between what you already know and how it can be applied within the context of mobile app development projects.</p> <p>The first three chapters set the stage on how to sustain agility and mobility, overcome the resistance to change, and how to enable your team to work anytime and anywhere.</p> <p>The next four chapters dive deep into applying agile principles with the scrum framework, establishing the project fundamentals, customizing the scrum framework, and planning and scheduling the work.</p> <p>We close off by ensuring that proper communication occurs internally and externally, and offering our insights on how to test and deliver mobile apps.</p> <p><b>Reviews</b></p> <p>"It's no secret that the mobile app market is growing at unparalleled rates. Agile project management is helping us be more efficient and better support our clients. This must-read primer will benefit anyone managing a mobile app development project with a virtual or global team. Read this book, and learn from the valuable experiences of these authors!"</p> <p><b>—Hasmukh Padsumbiya<br> Director of Technology, Arixle Solutions</b></p> <p>"This is a breakthrough book. John Estrella and Rossetta Sornabala reveal the intersection between agile project management practices and mobile app development. The strategic and business management focus is what elevates the usefulness of this book and is what’s missing in the resources available today for professionals in mobile app and software development. I highly recommend this as a guidebook for a traditional project manager transitioning to mobile app development, a start-up that needs a framework to help strategize delivery of their mobile application launch, or entrepreneurs finding their way."</p> <p><b>—Naomi Caietti<br> Co-Author, <i>Bridging the PM Competency Gap</i><br>Managing Director, Naomi Caietti Consulting</b></p> <p>"#Agile4Mobile enriches the agile project management discipline with a magnetic framework and organized approach to mobile application development. John and Rossetta have discussed and offered resolution to complex and sensitive challenges with a clear and simple approach. This book is a fantastic tool for all developers—mobile or not. A real must have for all of the creative brains out there!"</p> <p><b>—Sandeep Grover<br> Director of Business Systems & IT, Armstrong Fluid Technology</b></p>
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